Ford

Ford Trucks and the PBR. Tough Trucks and the Toughest Sport on Earth.

Learn more about the Ford F-Series at fordvehicles.com

PBR fans know that it takes skill, strength and a whole lot of toughness to compete in the PBR Built Ford Tough Series. Ford Trucks stand for toughness and durability, which is one reason why truck buyers have made Ford F-Series the best selling truck in America for 32 years running.

Ford Trucks is proud to be the title sponsor of the PBR for the eighth straight year; this partnership links the toughest sport on earth with America's best selling and most capable trucks: Ford F-Series. And the truck world will never be the same when the all-new 2011 Ford Super Duty is available Spring 2010. The 2011 F-Series Super Duty boasts all-new powertrains, led by the Ford-designed, Ford-engineered and Ford-built 6.7-liter Power Stroke® V-8 turbocharged diesel engine, which delivers significantly improved torque and horsepower as well as class-leading fuel economy while maintaining best-in-class towing and payload capability. The new engine also has biodiesel compatibility up to B20.

Be sure to catch all the action as Ford Trucks continues the Invasion of the Bulls into 2010 at  www.InvasionOfTheBulls.com. While you’re there, you can register for our sweepstakes and a chance to win a VIP trip to the 2010 PBR Built Ford Tough World Finals in Las Vegas, lunch with some of the top PBR riders, your own all-new 2011 Ford Super Duty and tickets for LIFE to the PBR Built Ford Tough Series.

The Built Ford Tough Series is the elite, major league tour of the PBR. The best 40 bull riding athletes in the world square off against the most formidable bulls in the industry in a coast-to-coast tour across the United States. The top bull riders compete week in and week out for individual event titles and valuable points in the race for the PBR World Champion title.

Each year the PBR World Champion is determined by the most BFTS points earned throughout the season. The Built Ford Tough Million Dollar Bonus will be awarded to the PBR rider earning the title of World Champion upon completion of the BFTS season, including the PBR Built Ford Tough World Finals.

At every BFTS event, the average leader going into the Built Ford Tough Championship Round (short round) has a chance to win $5,000 in the Ford Truck Moment of Truth. The leading rider wins the bonus money if he goes on to win the event. If he doesn't win, the prize money increases by $5,000 each event until someone is successful.

The Ford Super Duty Challenge gives the winners of each BFTS regular season event a chance to compete at the World Finals for a 2011 Ford Super Duty. The rider with the highest average during World Finals wins the new truck.