Wrangler

Wrangler® has been supporting the PBR since its inception, and as the Western Wear leader enters the 11th year of their partnership the company continues to take the relationship to unprecedented levels. Not long after the ink dried on a new five-year multi-million-dollar licensing contract that birthed the Wrangler PBR line of jeans and shirts, Wrangler made another exciting announcement regarding its commitment to the PBR. In November, Wrangler announced the signing of 13 new PBR athlete endorsees, including two-time World Champion Chris Shivers.

As one of the fasting-growing sports in America, PBR — like Wrangler — boasts an intensely devoted following. With the growing line of Wrangler PBR apparel, Wrangler and PBR fans alike can wear clothes reflecting both loyalties. Trademarked PBR features on the line — such as the bull logo on shirts and a new riser label and logoed woven waistband patch on the jeans – bring a contemporary feel to a contemporary western sport.

Wrangler has been the official Western Wear sponsor of the PBR since 1994, and with the immense success of the PBR collection of jeans and shirts, it looks as if the Wrangler-PBR partnership will be here for many years to come. “Wrangler has the best customers in the world and PBR has the best fans in the world,” said Karl Stressman, director of licensing and sponsorship, Wrangler Western Wear. “Partnerships like this help bring both of our organizations closer with the people that have made us what we are today.”

In 1947, with the first 13MWZ’s fresh off the line, the Wrangler brand became dedicated to exceeding consumers’ expectations and respecting and preserving the western heritage. As times and peoples’ activities and needs changed, so did the brand. Wrangler has evolved and diversified alongside its consumers with lines like Twenty X®, which sets the pace for the contemporary western crowd, RIGGS WORKWEAR™ by Wrangler®, a line of premium denim work clothes and ProGear™ by Wrangler, top-of-the-line, custom-designed hunting apparel.

Through it all, Wrangler has remained committed to its Western roots and demonstrates that commitment through its continued support of the Western lifestyle. Wrangler salutes PBR’s athletes, executives, road crew, stock contractors, and everyone who has worked with the organization — and especially its fans — as dedicated visionaries for growth. Here’s to many more years of a beautiful partnership!