Copenhagen Bull Riding^sm

For decades, Copenhagen Bull Riding^sm has been a strong supporter of western lifestyle events through its sponsorship on many levels. Since 1996, the company has been involved as a national sponsor of the Professional Bull Riders circuit.

Copenhagen Bull Riding^sm celebrates the cowboy way of life and the western spirit with multiple PBR sponsorship components including: a title sponsorship of both the Copenhagen Bull Riding^sm Challenger Tour and 90-Point Club; sponsorship of official PBR After Party events and sponsorship of bull riders, JB Mauney and Chris Shivers. Both are top contenders on the BFTS Tour. The Copenhagen Bull Riding^sm Challenger Tour features rising PBR stars competing at over 50 events held across the United States, culminating with the Copenhagen Bull Riding Challenger Tour Championship. The overall 90 point Club champion bull rider receives an additional $10,000 bonus.

During the season, each PBR contestant who scores 90 points or more at a Built Ford Tough Series event will proportionately share $90,000 in bonus money. This bonus is distributed upon the conclusion of the PBR World Finals. The portion of the bonus money each contestant receives is based on the number of 90-point or higher rides they have for the year.
In addition, for each 90-point ride that a stock contractor’s bull makes, the stock contractor receives $1,000 provided courtesy of two sponsors -- $500 from Copenhagen Bull Riding and $500 from B&W Hitches.

Copenhagen Bull Riding^sm is most pleased to be a part of the continued growth of the PBR and it looks forward to bull riding’s bright future.