Jack Daniel's

Jack Daniel’s has been an American tradition for more than 130 years. The Jack Daniel’s Distillery’s dedication to quality has resulted in Mr. Jack’s Tennessee Whiskey being awarded seven international gold medals. The first medal was awarded to Mr. Jack himself at the 1904 World’s Fair in St. Louis.

Today, the Jack Daniel’s Distillery remains true to Mr. Jack’s recipe, using the same iron-free, limestone rich, Cave Spring water, the finest quality grains, and Mr. Jack’s old-time charcoal-mellowing process.

Jack Daniel’s has been the proud sponsor and official spirit of the PBR since 1995. Just as Jack Daniel’s sets the standard for American Whiskey, the PBR brings audiences the best bull riders in the world and some of the most exciting bulls alive — week after week.