The riders who will be competing for the coveted $1,000,000 World Championship title will be introduced and then will “draft” the bull they will go head-to-head with during the 1st Round of the 2008 World Finals. The evening will conclude with country music’s latest sensation, the Zac Brown Band, who will be performing on the stage immediately after the draft. Their single, “Country Fried,” is currently one of the top country singles on the I-Tunes charts. Look for special guest performers such as two-time and reigning PBR World Champion Justin McBride (Elk City, Okla.) who recently announced that the World Finals would be the final event in his bull riding career.
The excitement goes down on Fremont Street, just outside of the Golden Nugget at 7:20 P.M. Don’t miss the opportunity to get a personal look at these bovine-battling genetic wonders as they prepare to battle it out over the next two weeks for the title of World Champion and the million dollar bonus!
For more information, please contact Katharine Sherrer at 719.252.6967 or katharine@pbrnow.com.
###
About the PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, ESPN, VERSUS, and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over 1.5 million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico. The PBR prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in five countries.
