“As the fastest growing sport in North America, PBR is the perfect fit for the video game world,” says David Burchi, Sr. Vice President of Crave Entertainment / SVG. “We are thrilled to be bringing the high-octane thrills and excitement of the PBR to the living room with PBR Out of the Chute.”

“A two ton bull is a lot less dangerous on Wii or PlayStation 2 than it is in a PBR arena, but Crave and D2C managed to capture the essence of the sport in this game,” says Sean Gleason, COO of PBR. “We are extremely proud of PBR Out of the Chute and couldn’t be happier about the relationship with such great game developers and publishers.”

Players may create their own character and compete as a professional rider or a tenacious bull throughout ten three-round events in multiple locations, including New York, Anaheim and Atlanta. Challenge the best or play as top riders, including Guilherme Marchi, Justin McBride, and Chris Shivers. Even compete as one of the tour’s rankest bulls! Unlimited play modes test players’ skills in either staying on for at least eight seconds or bucking off the rider before his time is up. Season Mode features unlockable riders and bulls as players compete to become the best rider or bull through the nation touring PBR season ending with the Finals in Las Vegas. Multiplayer Mode allows players to compete against each other as rider vs. bull for ultimate battle of man vs. beast. Become part of the Millionaire’s Club by beating some of the meanest, toughest bulls in the history of the PBR. Intuitive controls and multiple difficulty levels allow anyone to pick up and play, and realistic sounds from screaming crowds to bone-crunching falls max out the realism.

PBR Out of the Chute is now available for Wii™ at a suggested retail price of $29.99 and for PlayStation®2 at a suggested retail price of $14.99.

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About PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over 1.5 million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Colorado Springs, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

About Crave Entertainment / SVG Distribution:

Based in Newport Beach, California, Crave Entertainment / SVG Distribution, a subsidiary of Handleman Company, is a full-service video game sales and distribution company and specialty publisher of videogame entertainment products for the Wii™, Nintendo DS™ , the PSP® (PlayStation®Portable) system, PlayStation®2 computer entertainment system, PlayStation®3 computer entertainment system the Xbox 360™ video game and entertainment system from Microsoft. For more information about Crave Entertainment / SVG Distribution, please visit www.svgdistribution.com and www.cravegames.com.

About D2C Games:

Based in San Mateo, CA, D2C Games, Inc., is a digital game publisher focused on original intellectual property, casual sports and episodic entertainment for all platforms via download. The company is a licensed Sony publisher and provides direct-to-customer game publishing services for independent studios. Its internal development studio provides intellectual property design and development for PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable), Xbox 360™ video game and entertainment system from Microsoft, Nintendo Wii™, PC, and 3D mobile platforms.